Boom makeup8/1/2023 ![]() But, beyond a stroke of mascara, you won’t need anything else, just these three tiny tubes it’s a little bit of makeup magic. ![]() I use a C&C cream in the winter for coverage and Laura Mercier’s illuminating tint in the summer. While the folks behind the product insist it’s better for women of a certain age to avoid tinted moisturizer, I am not about to give that up. I find the creamy tubes much kinder and gentler than powder makeup. The ingredients are gluten-free, non-GMO and contain no phthalates, parabens or binders. I’ve rubbed the “Boomstick Glo” moisturizer on my sadly cracked hands, cuticles, elbows, AND my face (although I still use my regular facial moisturizer), and I’ve slicked the “Glimmer” on my eyelids for a bit of shine and shadow. It’s sheer enough that your natural color comes through and that’s apparently why it works for every skin tone. Believe it or not, the Boomstick Color, the only lipstick shade offered, looks pretty great (if I do say so myself) and is lovely dabbed on the cheekbones, too. The multi-use tubes sold me (and the fact that the three small sticks are so travel-friendly). ![]() I ordered the “Boomstick Trio” and they just may be the answer. I’m always on the hunt for the easiest and fastest way to look pulled together and I can no longer get away with NOTHING. It’s about time, right? But as a girl who is constantly confused by cosmetics (especially as I’ve gotten older and can’t leave the house without a little camo), I was immediately attracted to the ads for Boomsticks. The pandemic might have had dire economic effects overall, but beauty is bouncing back with the potential to boom like never before.I am loving all the pro-age ads these days (how about that Helen Mirren!?!). It's no wonder forecasters have named the 'facial and skincare salon' segment as a particular area of predicted growth between now and 2030. “This allows therapists to not only provide immediate results-driven treatments, but also work up fully customised long-term skin treatment programs for their clients.” “From the accurate skin scanners that we’re seeing on the high street, to the full skin analysis machines featuring learning algorithms to provide an even more in-depth analysis of skin type or ageing, service providers are now able to offer highly targeted and customised treatments, as well as highlight potential contra indications or skin irregularities.” Some machines now can even predict skin conditions for three-to-five years in the future, she says, thanks to the use of artificial intelligence (AI). In-clinic aesthetic treatments are expected to rocket by almost 25 per centīlair says she’s most excited by the research and development in tech enabling therapists to make detailed assessments of skin conditions and provide instant solutions like never before. “Those businesses that can successfully capitalise on these opportunities are set for a booming period ahead, against a backdrop of greater public support and a newfound appreciation for the work we do." “We're seeing rising demand, particularly in wellbeing and skincare treatments, an increase in beauty start-ups and unprecedented innovation,” Blair says. “Almost half of beauty businesses say they have recently been forced to cut other business costs, including wages or reducing opening hours, to afford sky-high utility bills,” she adds.īut Blair confirms that despite these limitations – which the ‘not for profit’ BABTAC is continuing to fight against – the sector is successfully adapting and evolving in myriad ways. And it’s hardly plain sailing: now, of course, there’s the cost-of-living crisis to contend with, too. “Having suffered ravaging economic effects and limited government support during the pandemic, the beauty sector is only just getting back on its feet,” explains Lesley Blair MBE, CEO and chair of BABTAC (British Association of Beauty Therapy & Cosmetology). There’s no doubt that the personal care sector was one of the hardest hit during the Covid-19 pandemic, with loss of earnings, redundancies and increased competition from DIY treatments all having long-term effects on the beauty industry.
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